Digital-first research to reveal the real people you need to serve and the experiences that make them tick.
We offer an extensive range of quantitative and qualitative research services.
Creating customer empathy
The foundation of any great business is customer empathy. If you truly understand who your customers are, what makes them tick and what challenges they face, then many of your decisions are already made.
We blend qualitative and quantitative research methods with rich visual storytelling to create empathetic customer personas you won’t be able to forget.
Find out what makes your customers tick quickly and inexpensively with interactive video interviews
Refine your understanding with a rich and robust customer segmentation
Explore your customers’ jobs, pains, gains and relationship with your brand with an online Workshop in a Box
Testing ideas
Once you know your customer, new business ideas come easily. But where should you focus? And how can you be sure your ideas are as good as you think they are?
We believe in testing early, testing often and testing inexpensively.
Find out which pain points really matter with a behavioural survey
Prototype the user experience and test it in the wild with unmoderated user testing
Get feedback on your early concepts with interactive video interviews
Getting to market
Developing a “must have” product is only half the battle. You also need to understand how to market it, through what channels, and at what price point.
We offer fast and affordable go-to-market research that syncs with the cadence of contemporary business.
Perfect your product and pricing with lean choice modelling
Test your assumptions with beautiful mobile surveys
Understand the path to purchase with unmoderated user testing
“ Dawn is very hands-on, ensuring a high-quality result even under trying deadlines. Her style is founded on constructive challenge, allowing clients to make braver decisions with greater certainty.”
COLIN JOWELL
chief strategy officer, tribal (ddb Group)
Our research tools
Interactive video interviews
Our interactive video interviews combine the efficiency of qual-at-scale with the depth of insight of a 1:1 interview. We create semi-structured video interview experiences that feel human and personal, and elicit deep and revealing customer insight.
Customer segmentation
We are expert in developing robust and actionable customer segmentations using qualitative and quantitative methods. We use visual storytelling techniques to translate segments into rich and memorable customer personas and experiences.
Workshop in a Box
Our Workshop in a Box delivers rich qualitative insight through an activity-based research experience. Say goodbye to groupthink, research junkies and sterile focus group rooms. Say hello to thoughtful, personal and creative responses from real customers.
Behavioural surveys
Behavioural surveys combine traditional survey techniques with cutting edge behavioural science. By observing how people respond to survey questions we uncover their unspoken priorities and shine light on the say-do gap.
Unmoderated user testing
Ultimately, your product needs to perform in the wild, so that’s where we test it. Unmoderated user testing is faster than moderated methods and a more natural way of testing your user’s experience.
Beautiful mobile surveys
Beautiful mobile interfaces are a daily experience and there’s no reason why surveys should not live up to the same standard. Our surveys have been called “the best survey experience ever” by our participants, and that’s the standard we set ourselves.
Lean choice modelling
Sometimes the only solution to your research question is a choice model. When you need it, we have the experience and expertise to create highly complex choice models and interactive excel-based simulators. The rest of the time, we keep it simple and lean.