Creating customer value with jobs to be done
Jobs to be done is a simple and effective way of identifying customer needs and designing innovative solutions to customer problems.
Three ways research can help your product process
Want to level up your product game? Here’s how research can help you create products your customers love.
Meeting the need for speed: customer insights in the age of agility
Customer insights are critical for business success. But more and more companies are finding it hard to carve out time to really understand their customers.