Researching AI? Start with humans
Generative AI is here, revolutionizing the world of work. How will your business engage with it?
Case study: How we optimized a complex project for speed and quality
How we work with clients to take the complexity out of large projects, to ensure that we achieve a good result.
What is human-centred research?
Human-centred research is an approach to solving business problems using primary research. It is distinct from market, user and social research.